RCS vs WhatsApp retention strategies differ because each channel builds customer relationships in a different way. This article explains RCS vs WhatsApp retention patterns, noting that WhatsApp benefits from habitual daily use while RCS reaches users passively through their default app. Covered on anantya.ai, it also explains how combining both channels under an RCS vs WhatsApp strate... https://anantya.ai/blog/what-is-rcs-messaging/